web 2.0

I wrote this as part of another project. I did not use it so I thought I'd at least record it here as it relates to much that we are doing.

The World Wide Web is about connectivity, communications and information access.

In the late 90's, many organizations began asking themselves "What is our web strategy?"

Countless assessments were carried out. Needs were determined. Websites were built and then rebuilt many times. Messages were honed and graphics became an essential part of most businesses. Over time, a wide array of web applications were developed and deployed. Some were actually used. Website production costs dropped or rose, depending on a variety of factors. For some, websites became a cost center and for others, websites provided new found revenue streams and avenues of communication with customers. One of the most challenging issues for larger organizations was integration of departmental resources and information into a single, cohesive portal.